← All API operations

PATCH /api/v1/personas/{id}

Update personas

Authenticated and advertiser scoped. Cross-tenant resource access returns 404. Product/channel entitlements also apply.

The request schema is generated from the runtime Zod input validator. Cross-field refinements and state-dependent constraints are additionally enforced by the API.

Request

HTTP
PATCH /api/v1/personas/{id}

Use the configured API origin. Private requests require a verified Bearer credential; an agent mutation can additionally require exact approval headers. Authentication guide →

ParameterLocationRequiredDescription
idpathYes
Parameter schemas
JSON Schema
[
  {
    "name": "id",
    "in": "path",
    "required": true,
    "schema": {
      "type": "string"
    }
  }
]
Request body contract
{
  "required": true,
  "content": {
    "application/json": {
      "schema": {
        "type": "object",
        "properties": {
          "name": {
            "type": "string",
            "minLength": 1
          },
          "nlDescription": {
            "type": "string",
            "minLength": 3
          },
          "semanticCore": {
            "type": "object",
            "properties": {
              "geo": {
                "type": "object",
                "properties": {
                  "countries": {
                    "type": "array",
                    "items": {
                      "type": "string"
                    },
                    "default": [
                      "GB"
                    ]
                  },
                  "cities": {
                    "type": "array",
                    "items": {
                      "type": "string"
                    },
                    "default": []
                  },
                  "postcodeDistricts": {
                    "type": "array",
                    "items": {
                      "type": "string"
                    },
                    "default": []
                  },
                  "tvRegions": {
                    "type": "array",
                    "items": {
                      "type": "string"
                    },
                    "default": []
                  }
                },
                "additionalProperties": false
              },
              "demographics": {
                "type": "object",
                "properties": {
                  "ageMin": {
                    "type": "integer",
                    "minimum": 16,
                    "maximum": 99
                  },
                  "ageMax": {
                    "type": "integer",
                    "minimum": 16,
                    "maximum": 99
                  },
                  "gender": {
                    "type": "string",
                    "enum": [
                      "any",
                      "male",
                      "female"
                    ],
                    "default": "any"
                  },
                  "incomeBand": {
                    "type": "string",
                    "enum": [
                      "any",
                      "mid",
                      "high"
                    ],
                    "default": "any"
                  }
                },
                "additionalProperties": false
              },
              "firmographics": {
                "type": "object",
                "properties": {
                  "sicCodes": {
                    "type": "array",
                    "items": {
                      "type": "string"
                    },
                    "default": []
                  },
                  "seniority": {
                    "type": "array",
                    "items": {
                      "type": "string",
                      "enum": [
                        "c-suite",
                        "vp",
                        "director",
                        "manager",
                        "ic"
                      ]
                    },
                    "default": []
                  },
                  "companySize": {
                    "type": "string",
                    "enum": [
                      "any",
                      "smb",
                      "mid",
                      "enterprise"
                    ],
                    "default": "any"
                  }
                },
                "additionalProperties": false
              },
              "intentTopics": {
                "type": "array",
                "items": {
                  "type": "string"
                },
                "default": []
              },
              "interests": {
                "type": "array",
                "items": {
                  "type": "string"
                },
                "default": []
              },
              "exclusions": {
                "type": "array",
                "items": {
                  "type": "string"
                },
                "default": []
              },
              "searchNegativeKeywords": {
                "type": "array",
                "items": {
                  "type": "string",
                  "minLength": 1
                }
              },
              "unresolvedConstraints": {
                "type": "array",
                "items": {
                  "type": "string",
                  "minLength": 1
                }
              }
            },
            "required": [
              "geo"
            ],
            "additionalProperties": false
          }
        },
        "additionalProperties": false
      }
    }
  }
}

Responses

Reference schemas resolve through the downloadable OpenAPI components. The specification marks unmodeled success payloads; an unrestricted payload is not a promise that arbitrary fields exist.

400Invalid request or unsupported fields
Response contract
{
  "description": "Invalid request or unsupported fields",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
401Missing or invalid authentication
Response contract
{
  "description": "Missing or invalid authentication",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
403Permission or product scope refused
Response contract
{
  "description": "Permission or product scope refused",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
404Route or tenant-scoped resource not found
Response contract
{
  "description": "Route or tenant-scoped resource not found",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
409State, revision, approval, funding or idempotency conflict
Response contract
{
  "description": "State, revision, approval, funding or idempotency conflict",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
422Supplier configuration, capability or upstream refusal
Response contract
{
  "description": "Supplier configuration, capability or upstream refusal",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
429Rate limit reached; wait before retrying
Response contract
{
  "description": "Rate limit reached; wait before retrying",
  "headers": {
    "x-ratelimit-limit": {
      "description": "Maximum requests permitted in the current rate-limit window.",
      "schema": {
        "type": "integer"
      }
    },
    "x-ratelimit-remaining": {
      "description": "Requests remaining in the current window.",
      "schema": {
        "type": "integer"
      }
    },
    "x-ratelimit-reset": {
      "description": "Seconds until the current rate-limit window resets.",
      "schema": {
        "type": "integer"
      }
    },
    "retry-after": {
      "description": "Minimum seconds to wait before retrying.",
      "schema": {
        "type": "integer"
      }
    }
  },
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
500Internal error; inspect state before retrying a mutation
Response contract
{
  "description": "Internal error; inspect state before retrying a mutation",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
503Dependency or authentication verifier unavailable
Response contract
{
  "description": "Dependency or authentication verifier unavailable",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
2XXSuccessful response. Response schema completeness: unmodeled. The request contract is complete; nested service payloads are not yet fully modeled in OpenAPI. Inspect returned fields before generating a typed SDK.
Response contract
{
  "description": "Successful response. Response schema completeness: unmodeled. The request contract is complete; nested service payloads are not yet fully modeled in OpenAPI. Inspect returned fields before generating a typed SDK.",
  "headers": {
    "x-ratelimit-limit": {
      "description": "Maximum requests permitted in the current rate-limit window.",
      "schema": {
        "type": "integer"
      }
    },
    "x-ratelimit-remaining": {
      "description": "Requests remaining in the current window.",
      "schema": {
        "type": "integer"
      }
    },
    "x-ratelimit-reset": {
      "description": "Seconds until the current rate-limit window resets.",
      "schema": {
        "type": "integer"
      }
    }
  },
  "content": {
    "application/json": {
      "schema": {}
    }
  }
}

Operation constraints

Machine-readable metadata
{
  "x-response-schema-completeness": "unmodeled",
  "x-rate-limit": {
    "requests": 300,
    "windowMilliseconds": 60000,
    "key": "request IP",
    "headers": [
      "x-ratelimit-limit",
      "x-ratelimit-remaining",
      "x-ratelimit-reset"
    ]
  },
  "x-idempotency": {
    "policy": "not-generalized",
    "note": "There is no universal Idempotency-Key middleware. Only the documented endpoint mechanisms protect retries."
  }
}

Complete operation

OpenAPI
{
  "operationId": "patch_api_v1_personas_id",
  "summary": "Update personas",
  "description": "Authenticated and advertiser scoped. Cross-tenant resource access returns 404. Product/channel entitlements also apply.\n\nThe request schema is generated from the runtime Zod input validator. Cross-field refinements and state-dependent constraints are additionally enforced by the API.",
  "tags": [
    "Personas"
  ],
  "security": [
    {
      "bearerAuth": []
    }
  ],
  "parameters": [
    {
      "name": "id",
      "in": "path",
      "required": true,
      "schema": {
        "type": "string"
      }
    }
  ],
  "requestBody": {
    "required": true,
    "content": {
      "application/json": {
        "schema": {
          "type": "object",
          "properties": {
            "name": {
              "type": "string",
              "minLength": 1
            },
            "nlDescription": {
              "type": "string",
              "minLength": 3
            },
            "semanticCore": {
              "type": "object",
              "properties": {
                "geo": {
                  "type": "object",
                  "properties": {
                    "countries": {
                      "type": "array",
                      "items": {
                        "type": "string"
                      },
                      "default": [
                        "GB"
                      ]
                    },
                    "cities": {
                      "type": "array",
                      "items": {
                        "type": "string"
                      },
                      "default": []
                    },
                    "postcodeDistricts": {
                      "type": "array",
                      "items": {
                        "type": "string"
                      },
                      "default": []
                    },
                    "tvRegions": {
                      "type": "array",
                      "items": {
                        "type": "string"
                      },
                      "default": []
                    }
                  },
                  "additionalProperties": false
                },
                "demographics": {
                  "type": "object",
                  "properties": {
                    "ageMin": {
                      "type": "integer",
                      "minimum": 16,
                      "maximum": 99
                    },
                    "ageMax": {
                      "type": "integer",
                      "minimum": 16,
                      "maximum": 99
                    },
                    "gender": {
                      "type": "string",
                      "enum": [
                        "any",
                        "male",
                        "female"
                      ],
                      "default": "any"
                    },
                    "incomeBand": {
                      "type": "string",
                      "enum": [
                        "any",
                        "mid",
                        "high"
                      ],
                      "default": "any"
                    }
                  },
                  "additionalProperties": false
                },
                "firmographics": {
                  "type": "object",
                  "properties": {
                    "sicCodes": {
                      "type": "array",
                      "items": {
                        "type": "string"
                      },
                      "default": []
                    },
                    "seniority": {
                      "type": "array",
                      "items": {
                        "type": "string",
                        "enum": [
                          "c-suite",
                          "vp",
                          "director",
                          "manager",
                          "ic"
                        ]
                      },
                      "default": []
                    },
                    "companySize": {
                      "type": "string",
                      "enum": [
                        "any",
                        "smb",
                        "mid",
                        "enterprise"
                      ],
                      "default": "any"
                    }
                  },
                  "additionalProperties": false
                },
                "intentTopics": {
                  "type": "array",
                  "items": {
                    "type": "string"
                  },
                  "default": []
                },
                "interests": {
                  "type": "array",
                  "items": {
                    "type": "string"
                  },
                  "default": []
                },
                "exclusions": {
                  "type": "array",
                  "items": {
                    "type": "string"
                  },
                  "default": []
                },
                "searchNegativeKeywords": {
                  "type": "array",
                  "items": {
                    "type": "string",
                    "minLength": 1
                  }
                },
                "unresolvedConstraints": {
                  "type": "array",
                  "items": {
                    "type": "string",
                    "minLength": 1
                  }
                }
              },
              "required": [
                "geo"
              ],
              "additionalProperties": false
            }
          },
          "additionalProperties": false
        }
      }
    }
  },
  "responses": {
    "400": {
      "description": "Invalid request or unsupported fields",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "401": {
      "description": "Missing or invalid authentication",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "403": {
      "description": "Permission or product scope refused",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "404": {
      "description": "Route or tenant-scoped resource not found",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "409": {
      "description": "State, revision, approval, funding or idempotency conflict",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "422": {
      "description": "Supplier configuration, capability or upstream refusal",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "429": {
      "description": "Rate limit reached; wait before retrying",
      "headers": {
        "x-ratelimit-limit": {
          "description": "Maximum requests permitted in the current rate-limit window.",
          "schema": {
            "type": "integer"
          }
        },
        "x-ratelimit-remaining": {
          "description": "Requests remaining in the current window.",
          "schema": {
            "type": "integer"
          }
        },
        "x-ratelimit-reset": {
          "description": "Seconds until the current rate-limit window resets.",
          "schema": {
            "type": "integer"
          }
        },
        "retry-after": {
          "description": "Minimum seconds to wait before retrying.",
          "schema": {
            "type": "integer"
          }
        }
      },
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "500": {
      "description": "Internal error; inspect state before retrying a mutation",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "503": {
      "description": "Dependency or authentication verifier unavailable",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "2XX": {
      "description": "Successful response. Response schema completeness: unmodeled. The request contract is complete; nested service payloads are not yet fully modeled in OpenAPI. Inspect returned fields before generating a typed SDK.",
      "headers": {
        "x-ratelimit-limit": {
          "description": "Maximum requests permitted in the current rate-limit window.",
          "schema": {
            "type": "integer"
          }
        },
        "x-ratelimit-remaining": {
          "description": "Requests remaining in the current window.",
          "schema": {
            "type": "integer"
          }
        },
        "x-ratelimit-reset": {
          "description": "Seconds until the current rate-limit window resets.",
          "schema": {
            "type": "integer"
          }
        }
      },
      "content": {
        "application/json": {
          "schema": {}
        }
      }
    }
  },
  "x-response-schema-completeness": "unmodeled",
  "x-rate-limit": {
    "requests": 300,
    "windowMilliseconds": 60000,
    "key": "request IP",
    "headers": [
      "x-ratelimit-limit",
      "x-ratelimit-remaining",
      "x-ratelimit-reset"
    ]
  },
  "x-idempotency": {
    "policy": "not-generalized",
    "note": "There is no universal Idempotency-Key middleware. Only the documented endpoint mechanisms protect retries."
  }
}
Download the complete specification, including shared schema components →