Guide
Money and charges
Separate media commitments, platform fees, creative production and studies before requesting approval.
Media platform fees
Read the current billing summary and readiness response before committing a campaign. The platform reserves the required media and fee commitment; a reservation is not evidence that a supplier delivered.
The current public prepaid buying flow accepts GBP. A supplier client supporting USD does not create a currency conversion or USD wallet.
| Tier | Platform charge |
|---|---|
| Standard | 10% of media spend. |
| Scale | 5% of media spend plus £749 per month when trailing 30-day spend exceeds £25,000. |
Creative production is separate
AI asset production is a separate wallet charge, quoted before submission. The current pricing endpoint is GET /api/v1/assets/pricing; it supplies prices, model licensing positions and provider terms.
The configured default targets an 80% gross margin, with a 50p minimum charge. Actual prices derive from the configured provider cost and margin; an old example is not a current quote.
A confirmed provider failure refunds the asset charge. An uncertain or delayed outcome stays held for reconciliation, rather than being assumed to have failed.
Studies and shared wallets
Purchased measurement studies have their own approved quote and separate charge lifecycle. They are not included in the media fee or an asset production price.
AdBuyMCP, DOOHMCP and CTVMCP share the advertiser wallet. Specialist summaries identify that shared balance while scoping campaign spend to their permitted channels.