← All API operations

POST /api/v1/brand-lift-studies/{studyId}/tracking

Run brand lift studies / tracking

Authenticated and advertiser scoped. Cross-tenant resource access returns 404. Product/channel entitlements also apply.

Requires an authenticated human with supplier:authorize permission. Delegated agents cannot perform this operator action.

The request schema is generated from the runtime Zod input validator. Cross-field refinements and state-dependent constraints are additionally enforced by the API.

Request

HTTP
POST /api/v1/brand-lift-studies/{studyId}/tracking

Use the configured API origin. Private requests require a verified Bearer credential; an agent mutation can additionally require exact approval headers. Authentication guide →

ParameterLocationRequiredDescription
studyIdpathYes
Idempotency-KeyheaderYesRetain the same key when retrying the same request. Replay and collision behavior are endpoint-specific; see this operation’s description.
Parameter schemas
JSON Schema
[
  {
    "name": "studyId",
    "in": "path",
    "required": true,
    "schema": {
      "type": "string",
      "format": "uuid"
    }
  },
  {
    "name": "Idempotency-Key",
    "in": "header",
    "required": true,
    "description": "Retain the same key when retrying the same request. Replay and collision behavior are endpoint-specific; see this operation’s description.",
    "schema": {
      "type": "string",
      "format": "uuid"
    }
  }
]
Request body contract
{
  "required": true,
  "content": {
    "application/json": {
      "schema": {
        "type": "object",
        "properties": {
          "expectedRevision": {
            "type": "integer",
            "exclusiveMinimum": 0
          },
          "tracking": {
            "type": "object",
            "properties": {
              "providerAccountId": {
                "type": "string",
                "format": "uuid"
              },
              "providerStudyId": {
                "type": "string",
                "format": "uuid"
              },
              "channels": {
                "type": "array",
                "items": {
                  "type": "string",
                  "enum": [
                    "digital",
                    "linear_tv",
                    "social"
                  ]
                },
                "minItems": 1,
                "maxItems": 3
              },
              "placements": {
                "type": "array",
                "items": {
                  "type": "object",
                  "properties": {
                    "channel": {
                      "type": "string",
                      "enum": [
                        "digital",
                        "linear_tv",
                        "social"
                      ]
                    },
                    "campaignLineIds": {
                      "type": "array",
                      "items": {
                        "type": "string",
                        "minLength": 1,
                        "maxLength": 200
                      },
                      "minItems": 1,
                      "maxItems": 100
                    },
                    "method": {
                      "type": "string",
                      "enum": [
                        "provider-confirmed-s2s",
                        "provider-approved-pixel",
                        "provider-approved-data-partner",
                        "sandbox-fixture"
                      ]
                    },
                    "installationEvidence": {
                      "type": "object",
                      "properties": {
                        "artifactId": {
                          "type": "string",
                          "format": "uuid"
                        },
                        "sha256": {
                          "type": "string",
                          "pattern": "^[a-f0-9]{64}$"
                        }
                      },
                      "required": [
                        "artifactId",
                        "sha256"
                      ],
                      "additionalProperties": false
                    },
                    "supplierAcceptanceEvidence": {
                      "type": "object",
                      "properties": {
                        "artifactId": {
                          "type": "string",
                          "format": "uuid"
                        },
                        "sha256": {
                          "type": "string",
                          "pattern": "^[a-f0-9]{64}$"
                        }
                      },
                      "required": [
                        "artifactId",
                        "sha256"
                      ],
                      "additionalProperties": false
                    }
                  },
                  "required": [
                    "channel",
                    "campaignLineIds",
                    "method",
                    "installationEvidence",
                    "supplierAcceptanceEvidence"
                  ],
                  "additionalProperties": false
                },
                "minItems": 1,
                "maxItems": 100
              },
              "provenance": {
                "type": "object",
                "properties": {
                  "source": {
                    "type": "string",
                    "enum": [
                      "operator-attested",
                      "sandbox-fixture"
                    ]
                  },
                  "assertedBy": {
                    "type": "string",
                    "minLength": 1,
                    "maxLength": 200
                  },
                  "assertedAt": {
                    "type": "string",
                    "format": "date-time"
                  }
                },
                "required": [
                  "source",
                  "assertedBy",
                  "assertedAt"
                ],
                "additionalProperties": false
              },
              "installedAt": {
                "type": "string",
                "format": "date-time"
              },
              "validUntil": {
                "type": "string",
                "format": "date-time"
              },
              "privacy": {
                "type": "object",
                "properties": {
                  "lawfulBasis": {
                    "type": "string",
                    "const": "consent"
                  },
                  "purpose": {
                    "type": "string",
                    "const": "brand-lift-measurement"
                  },
                  "noticeEvidence": {
                    "type": "object",
                    "properties": {
                      "artifactId": {
                        "type": "string",
                        "format": "uuid"
                      },
                      "sha256": {
                        "type": "string",
                        "pattern": "^[a-f0-9]{64}$"
                      }
                    },
                    "required": [
                      "artifactId",
                      "sha256"
                    ],
                    "additionalProperties": false
                  },
                  "consentEvidence": {
                    "type": "object",
                    "properties": {
                      "artifactId": {
                        "type": "string",
                        "format": "uuid"
                      },
                      "sha256": {
                        "type": "string",
                        "pattern": "^[a-f0-9]{64}$"
                      }
                    },
                    "required": [
                      "artifactId",
                      "sha256"
                    ],
                    "additionalProperties": false
                  },
                  "processingTermsEvidence": {
                    "type": "object",
                    "properties": {
                      "artifactId": {
                        "type": "string",
                        "format": "uuid"
                      },
                      "sha256": {
                        "type": "string",
                        "pattern": "^[a-f0-9]{64}$"
                      }
                    },
                    "required": [
                      "artifactId",
                      "sha256"
                    ],
                    "additionalProperties": false
                  },
                  "obtainedAt": {
                    "type": "string",
                    "format": "date-time"
                  },
                  "expiresAt": {
                    "type": "string",
                    "format": "date-time"
                  },
                  "includesMeasurementSharing": {
                    "type": "boolean",
                    "const": true
                  },
                  "includesIp": {
                    "type": "boolean"
                  }
                },
                "required": [
                  "lawfulBasis",
                  "purpose",
                  "noticeEvidence",
                  "consentEvidence",
                  "processingTermsEvidence",
                  "obtainedAt",
                  "expiresAt",
                  "includesMeasurementSharing",
                  "includesIp"
                ],
                "additionalProperties": false
              }
            },
            "required": [
              "providerAccountId",
              "providerStudyId",
              "channels",
              "placements",
              "provenance",
              "installedAt",
              "validUntil",
              "privacy"
            ],
            "additionalProperties": false
          }
        },
        "required": [
          "expectedRevision",
          "tracking"
        ],
        "additionalProperties": false
      }
    }
  }
}

Responses

Reference schemas resolve through the downloadable OpenAPI components. The specification marks unmodeled success payloads; an unrestricted payload is not a promise that arbitrary fields exist.

400Invalid request or unsupported fields
Response contract
{
  "description": "Invalid request or unsupported fields",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
401Missing or invalid authentication
Response contract
{
  "description": "Missing or invalid authentication",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
403Permission or product scope refused
Response contract
{
  "description": "Permission or product scope refused",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
404Route or tenant-scoped resource not found
Response contract
{
  "description": "Route or tenant-scoped resource not found",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
409State, revision, approval, funding or idempotency conflict
Response contract
{
  "description": "State, revision, approval, funding or idempotency conflict",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
422Supplier configuration, capability or upstream refusal
Response contract
{
  "description": "Supplier configuration, capability or upstream refusal",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
429Rate limit reached; wait before retrying
Response contract
{
  "description": "Rate limit reached; wait before retrying",
  "headers": {
    "x-ratelimit-limit": {
      "description": "Maximum requests permitted in the current rate-limit window.",
      "schema": {
        "type": "integer"
      }
    },
    "x-ratelimit-remaining": {
      "description": "Requests remaining in the current window.",
      "schema": {
        "type": "integer"
      }
    },
    "x-ratelimit-reset": {
      "description": "Seconds until the current rate-limit window resets.",
      "schema": {
        "type": "integer"
      }
    },
    "retry-after": {
      "description": "Minimum seconds to wait before retrying.",
      "schema": {
        "type": "integer"
      }
    }
  },
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
500Internal error; inspect state before retrying a mutation
Response contract
{
  "description": "Internal error; inspect state before retrying a mutation",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
503Dependency or authentication verifier unavailable
Response contract
{
  "description": "Dependency or authentication verifier unavailable",
  "content": {
    "application/json": {
      "schema": {
        "$ref": "#/components/schemas/Error"
      }
    }
  }
}
2XXSuccessful response. Response schema completeness: unmodeled. The request contract is complete; nested service payloads are not yet fully modeled in OpenAPI. Inspect returned fields before generating a typed SDK.
Response contract
{
  "description": "Successful response. Response schema completeness: unmodeled. The request contract is complete; nested service payloads are not yet fully modeled in OpenAPI. Inspect returned fields before generating a typed SDK.",
  "headers": {
    "x-ratelimit-limit": {
      "description": "Maximum requests permitted in the current rate-limit window.",
      "schema": {
        "type": "integer"
      }
    },
    "x-ratelimit-remaining": {
      "description": "Requests remaining in the current window.",
      "schema": {
        "type": "integer"
      }
    },
    "x-ratelimit-reset": {
      "description": "Seconds until the current rate-limit window resets.",
      "schema": {
        "type": "integer"
      }
    }
  },
  "content": {
    "application/json": {
      "schema": {}
    }
  }
}

Operation constraints

Machine-readable metadata
{
  "x-response-schema-completeness": "unmodeled",
  "x-rate-limit": {
    "requests": 300,
    "windowMilliseconds": 60000,
    "key": "request IP",
    "headers": [
      "x-ratelimit-limit",
      "x-ratelimit-remaining",
      "x-ratelimit-reset"
    ]
  },
  "x-idempotency": {
    "policy": "required",
    "note": "There is no universal Idempotency-Key middleware. Only the documented endpoint mechanisms protect retries."
  },
  "x-human-only": true,
  "x-required-human-permissions": [
    "supplier:authorize"
  ]
}

Complete operation

OpenAPI
{
  "operationId": "post_api_v1_brand_lift_studies_studyId_tracking",
  "summary": "Run brand lift studies / tracking",
  "description": "Authenticated and advertiser scoped. Cross-tenant resource access returns 404. Product/channel entitlements also apply.\n\nRequires an authenticated human with supplier:authorize permission. Delegated agents cannot perform this operator action.\n\nThe request schema is generated from the runtime Zod input validator. Cross-field refinements and state-dependent constraints are additionally enforced by the API.",
  "tags": [
    "Brand lift studies"
  ],
  "security": [
    {
      "bearerAuth": []
    }
  ],
  "parameters": [
    {
      "name": "studyId",
      "in": "path",
      "required": true,
      "schema": {
        "type": "string",
        "format": "uuid"
      }
    },
    {
      "name": "Idempotency-Key",
      "in": "header",
      "required": true,
      "description": "Retain the same key when retrying the same request. Replay and collision behavior are endpoint-specific; see this operation’s description.",
      "schema": {
        "type": "string",
        "format": "uuid"
      }
    }
  ],
  "requestBody": {
    "required": true,
    "content": {
      "application/json": {
        "schema": {
          "type": "object",
          "properties": {
            "expectedRevision": {
              "type": "integer",
              "exclusiveMinimum": 0
            },
            "tracking": {
              "type": "object",
              "properties": {
                "providerAccountId": {
                  "type": "string",
                  "format": "uuid"
                },
                "providerStudyId": {
                  "type": "string",
                  "format": "uuid"
                },
                "channels": {
                  "type": "array",
                  "items": {
                    "type": "string",
                    "enum": [
                      "digital",
                      "linear_tv",
                      "social"
                    ]
                  },
                  "minItems": 1,
                  "maxItems": 3
                },
                "placements": {
                  "type": "array",
                  "items": {
                    "type": "object",
                    "properties": {
                      "channel": {
                        "type": "string",
                        "enum": [
                          "digital",
                          "linear_tv",
                          "social"
                        ]
                      },
                      "campaignLineIds": {
                        "type": "array",
                        "items": {
                          "type": "string",
                          "minLength": 1,
                          "maxLength": 200
                        },
                        "minItems": 1,
                        "maxItems": 100
                      },
                      "method": {
                        "type": "string",
                        "enum": [
                          "provider-confirmed-s2s",
                          "provider-approved-pixel",
                          "provider-approved-data-partner",
                          "sandbox-fixture"
                        ]
                      },
                      "installationEvidence": {
                        "type": "object",
                        "properties": {
                          "artifactId": {
                            "type": "string",
                            "format": "uuid"
                          },
                          "sha256": {
                            "type": "string",
                            "pattern": "^[a-f0-9]{64}$"
                          }
                        },
                        "required": [
                          "artifactId",
                          "sha256"
                        ],
                        "additionalProperties": false
                      },
                      "supplierAcceptanceEvidence": {
                        "type": "object",
                        "properties": {
                          "artifactId": {
                            "type": "string",
                            "format": "uuid"
                          },
                          "sha256": {
                            "type": "string",
                            "pattern": "^[a-f0-9]{64}$"
                          }
                        },
                        "required": [
                          "artifactId",
                          "sha256"
                        ],
                        "additionalProperties": false
                      }
                    },
                    "required": [
                      "channel",
                      "campaignLineIds",
                      "method",
                      "installationEvidence",
                      "supplierAcceptanceEvidence"
                    ],
                    "additionalProperties": false
                  },
                  "minItems": 1,
                  "maxItems": 100
                },
                "provenance": {
                  "type": "object",
                  "properties": {
                    "source": {
                      "type": "string",
                      "enum": [
                        "operator-attested",
                        "sandbox-fixture"
                      ]
                    },
                    "assertedBy": {
                      "type": "string",
                      "minLength": 1,
                      "maxLength": 200
                    },
                    "assertedAt": {
                      "type": "string",
                      "format": "date-time"
                    }
                  },
                  "required": [
                    "source",
                    "assertedBy",
                    "assertedAt"
                  ],
                  "additionalProperties": false
                },
                "installedAt": {
                  "type": "string",
                  "format": "date-time"
                },
                "validUntil": {
                  "type": "string",
                  "format": "date-time"
                },
                "privacy": {
                  "type": "object",
                  "properties": {
                    "lawfulBasis": {
                      "type": "string",
                      "const": "consent"
                    },
                    "purpose": {
                      "type": "string",
                      "const": "brand-lift-measurement"
                    },
                    "noticeEvidence": {
                      "type": "object",
                      "properties": {
                        "artifactId": {
                          "type": "string",
                          "format": "uuid"
                        },
                        "sha256": {
                          "type": "string",
                          "pattern": "^[a-f0-9]{64}$"
                        }
                      },
                      "required": [
                        "artifactId",
                        "sha256"
                      ],
                      "additionalProperties": false
                    },
                    "consentEvidence": {
                      "type": "object",
                      "properties": {
                        "artifactId": {
                          "type": "string",
                          "format": "uuid"
                        },
                        "sha256": {
                          "type": "string",
                          "pattern": "^[a-f0-9]{64}$"
                        }
                      },
                      "required": [
                        "artifactId",
                        "sha256"
                      ],
                      "additionalProperties": false
                    },
                    "processingTermsEvidence": {
                      "type": "object",
                      "properties": {
                        "artifactId": {
                          "type": "string",
                          "format": "uuid"
                        },
                        "sha256": {
                          "type": "string",
                          "pattern": "^[a-f0-9]{64}$"
                        }
                      },
                      "required": [
                        "artifactId",
                        "sha256"
                      ],
                      "additionalProperties": false
                    },
                    "obtainedAt": {
                      "type": "string",
                      "format": "date-time"
                    },
                    "expiresAt": {
                      "type": "string",
                      "format": "date-time"
                    },
                    "includesMeasurementSharing": {
                      "type": "boolean",
                      "const": true
                    },
                    "includesIp": {
                      "type": "boolean"
                    }
                  },
                  "required": [
                    "lawfulBasis",
                    "purpose",
                    "noticeEvidence",
                    "consentEvidence",
                    "processingTermsEvidence",
                    "obtainedAt",
                    "expiresAt",
                    "includesMeasurementSharing",
                    "includesIp"
                  ],
                  "additionalProperties": false
                }
              },
              "required": [
                "providerAccountId",
                "providerStudyId",
                "channels",
                "placements",
                "provenance",
                "installedAt",
                "validUntil",
                "privacy"
              ],
              "additionalProperties": false
            }
          },
          "required": [
            "expectedRevision",
            "tracking"
          ],
          "additionalProperties": false
        }
      }
    }
  },
  "responses": {
    "400": {
      "description": "Invalid request or unsupported fields",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "401": {
      "description": "Missing or invalid authentication",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "403": {
      "description": "Permission or product scope refused",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "404": {
      "description": "Route or tenant-scoped resource not found",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "409": {
      "description": "State, revision, approval, funding or idempotency conflict",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "422": {
      "description": "Supplier configuration, capability or upstream refusal",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "429": {
      "description": "Rate limit reached; wait before retrying",
      "headers": {
        "x-ratelimit-limit": {
          "description": "Maximum requests permitted in the current rate-limit window.",
          "schema": {
            "type": "integer"
          }
        },
        "x-ratelimit-remaining": {
          "description": "Requests remaining in the current window.",
          "schema": {
            "type": "integer"
          }
        },
        "x-ratelimit-reset": {
          "description": "Seconds until the current rate-limit window resets.",
          "schema": {
            "type": "integer"
          }
        },
        "retry-after": {
          "description": "Minimum seconds to wait before retrying.",
          "schema": {
            "type": "integer"
          }
        }
      },
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "500": {
      "description": "Internal error; inspect state before retrying a mutation",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "503": {
      "description": "Dependency or authentication verifier unavailable",
      "content": {
        "application/json": {
          "schema": {
            "$ref": "#/components/schemas/Error"
          }
        }
      }
    },
    "2XX": {
      "description": "Successful response. Response schema completeness: unmodeled. The request contract is complete; nested service payloads are not yet fully modeled in OpenAPI. Inspect returned fields before generating a typed SDK.",
      "headers": {
        "x-ratelimit-limit": {
          "description": "Maximum requests permitted in the current rate-limit window.",
          "schema": {
            "type": "integer"
          }
        },
        "x-ratelimit-remaining": {
          "description": "Requests remaining in the current window.",
          "schema": {
            "type": "integer"
          }
        },
        "x-ratelimit-reset": {
          "description": "Seconds until the current rate-limit window resets.",
          "schema": {
            "type": "integer"
          }
        }
      },
      "content": {
        "application/json": {
          "schema": {}
        }
      }
    }
  },
  "x-response-schema-completeness": "unmodeled",
  "x-rate-limit": {
    "requests": 300,
    "windowMilliseconds": 60000,
    "key": "request IP",
    "headers": [
      "x-ratelimit-limit",
      "x-ratelimit-remaining",
      "x-ratelimit-reset"
    ]
  },
  "x-idempotency": {
    "policy": "required",
    "note": "There is no universal Idempotency-Key middleware. Only the documented endpoint mechanisms protect retries."
  },
  "x-human-only": true,
  "x-required-human-permissions": [
    "supplier:authorize"
  ]
}
Download the complete specification, including shared schema components →
Run brand lift studies / tracking | AdBuyMCP docs